Marketing Theory / Marketing Management / Marketing Process

• Excellence in Marketing Education and Innovative Teaching
• Interdisciplinary Research in Marketing
• Marketing Research Techniques, Modelling and Forecasting
• Marketing Process and Strategy
• Marketing Theory
• Social Responsibility, Ethics and Consumer Protection

Special Areas in Marketing

• Brand Management
• Business-to-Business and Relationship Marketing
• Consumer Behavior
• Internal Marketing
• International and Cross-Cultural Marketing
• M arket Research
• Marketing of Public and Non-Profit Organizations
• Marketing in Tourism and the Service Sector

Marketing Mix Management

• Distribution Channel Management and Logistics
• Innovation, New Product Development and Product Management
• New Technologies and Interactive Marketing
• Pricing and Budgeting in Marketing
• Promotion, Advertising and Marketing Communications
• Sales Management and Personal Selling