MBA in Marketing Management
Openness – Competitiveness – Stability
Business people and other operators, as holders of development, are future oriented and adaptable to changes. However, most people still envisage their perspectives based on previous models of development that are common but at the same time belong to a dubious approach to progress. In new business environment determined by new millennium of progress, it is possible to achieve objectives by respecting new relations and implementing marketing concepts and marketing management respectively.
Thus, business and other entities are determined by new market paradigms such as focusing on customers, global orientation, flexibility in creating and promoting new products, services and ideas superior to their competitors.
Last Changes: 5/25/2004 14:37
University of Rijeka Faculty of Economics, P.O.B 113, 51001 Rijeka
Ivana Filipovića 4, 51000 Rijeka, phone: 051 355 111, fax: 051 212 268
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