News
14. 11. 2025.
New schedule for the academic year 25/26:
New schedule for the academic year 25/26:
MAR 25th – Introductory lecture; Assignment instructions
APR 1st – Introduction to International marketing, Cultural & political environment, Marketing research
APR 8th – International marketing strategies; Market entry strategies, STP process and branding
APR15th – Assignment feedback and discussion
APR 22th – Ethics in international marketing; 4Ps: Product & Place
MAY 6th – Assignment presentation; 4Ps: Price & Promotion
*Lectures will be held from 4:00 PM to 8:00 PM.
11.11.2025.
The programme is planned to start on 25th March 2026. Classes will be scheduled during 6 afternoons, once a week over a 2-month period. The schedule will be available at least one month before the start of the program. Please apply for the programme no later than 27th February 2026.
