“The road to the first million” - money or users? – panel

The panelists of the twelfth panel "The Road to the First Million - Money or Users?" are Anita Cvetić Oreščanin, Antonija Bilić Arar, and Ivana Conjar

The twelfth panel within the project "21 paths to success” within the thematic unit Women in the start-up and scale-up scene entitled "The Road to the First Million - Money or Users?" will be held on Thursday, March 7, starting at 6 pm via live stream on the Entrio platform. Panelists of this panel will be Anita Cvetić Oreščanin, Antonija Bilić Arar, and Ivana Conjar, and the panel will be moderated by the project initiators, Vedrana Likan and Saša Cvetojević.

Anita Cvetić Oreščanin is one of the three founders and partners in Poslovna inteligencija d.o.o., an IT consulting company focused on advanced analytics, big data, artificial intelligence, machine learning, and data protection. As a member of administrative business intelligence, she is responsible for finances and controlling, people and culture, internal infrastructure and IT as well as marketing and communications. Anita’s vision is to become a coach for young talents so she could help them develop their full potential within Business Intelligence. 

 She is also a member of the CISEx Board and she is active in initiatives aimed at supporting women’s entrepreneurship. In 2019 Anita was nominated and participated in the premier program of professional exchange of the US department of state – International Visitor Leadership Program (IVLP) – HiddenNoMore: Empowering women leaders at STEM. Before Business Intelligence, Anita built her experience at Zagrebačka banka, McDonald's, and CEMA (todays' GfK Institute). Anita graduated in accounting and finance at the Faculty of Economics in Zagreb.

Antonija Bilić Arar started working in the digital industry even before the industry carried that name. After 10 years of editing digital media, she went to the other side, in marketing and communications and ended up in - a global startup. For BlaBlaCar, almost as "one-woman band” she built the Croatian market from 0 to, not a million, but a six-digit number of users.  She experienced firsthand all the advantages and disadvantages of a fast-growing startup but also fell completely in love with the industry of technology. 

After a couple more tech and startup arrangements, I returned to the beginning –

in the media. At Netocracy, she combines the best of both careers and writes development, startup and growth topics, digital media and marketing. And how to build a successful startup from scratch he sees once again first hand - married to the co-founder of the startup!

Ivana Conjar is a business psychologist with many years of experience in leading MBA programs and lifelong education for leaders. She began her career in business education in 2006 as the head of selection and enrollment of the MBA program at Cotrugli Business School. In 2016 she joined the e-Leadership MBA study at the Univerity of Algebra as a head of Business Development and one of the core architects of the program in collaboration with the teaching team of one of the best business schools in the world – Kelley School of Business. From 2020. focused is narrowed to custom-made programs by applying knowledge of business psychology to help individuals and organizations define the purpose of business ("rethinking your why”).

 She graduated in communications at East-West University in Chicago, USA, an MBA from Cotrugli Business School, and MSc in Business Psychology at University East London in London, UK. She is a certified Design Thinking facilitator and AoEC executive coach. When she is not committed to educating leaders, she is committed to learning, meditating, and hiking.